Traditional Media Advertising
Our commercials get in your target’s head & stays with them. For over 25 years, The Rockford Group has been producing compelling, potent, award-winning TV commercials for the legal, financial, medical/dental, automotive & retail sectors.Here’s how we do it..
For over 25 years, The Rockford Group has
been producing compelling, potent, and
award-winning radio commercials for the legal,
financial, medical/dental, automotive and retail
sectors. We have placed almost $100,000,000
in media, and can allocate radio budgets as low
as $10,000 to over $5,000,000 a year.
Here’s how we do it...
So, you want to use newspaper advertising or magazine ads to promote your
business or practice and you’re considering print advertising agencies or advertising agencies in general to design
and place these print ads (newspaper
We work with all of the major billboard companies including Clear Channel Outdoor, Outfront Media (formerly CBS
Outdoor), Lamar Outdoor, JCDeauax, in fact, all billboard
companies from national, regional, local and micro-local
out-of-home media companies, and can place your campaign throughout the nation, your city or town.
For over 25 years, we’ve been producing
compelling, potent, award-winning promotional, sales/collateral marketing
pieces & brochures and for the legal,
financial, medical, automotive, and
retail sectors. Here’s how we do it...
Looking for a strong visual representation for your business or practice? We’ve been developing striking, memorable logos for over 25 years. Here’s what we do and how we do it...
Looking to utilize the power of direct mail?
We will develop customized layouts, write
compelling copy and have your pieces
delivered right to the targeted households
or businesses. Here’s what we do and how
we do it...
We’ve placed almost $100,000,000 in cable and broadcast TV, radio, print, outdoor,
direct mail, and digital media. We leverage
this experience to create aggressively negotiated & highly efficient media schedules designed to reach your targets with
the reach and frequency needed to potently deliver your message. Here’s how...
I've had both the pleasure and challenge of working with Michael Zack, President of the Rockford Group advertising agency, for
almost 20 years. As a sales representative for a large media company, what stands out most for me, (aside from his
consistently great creative), is his integrity. Michael is simply the strongest advocate any client can have. He shows no mercy
when it comes time to hammering out a deal. And he's smart. And informed. He asks questions that you just don't field from
agencies without sophisticated analytics departments. Any business looking for an agency would be well served to reach out to
We've been working with Michael Zack and The Rockford Group for years. They've run print ads, radio spots, Pandora and other
media to advertise our medical practice. They are very easy to work with and we've had a lot of positive feedback from our
patients. Thank you Michael for helping grow or practice in Bergen/Rockland and Orange Counties!
The Rockford Group has been our advertising agency for over a decade. Their slogan is “Inspired Creative/Practical Business”,
and they’ve lived up to it! From TV, to Billboards to Radio to Print and more, they have created truly “breakthrough the clutter
campaigns” that are so memorable and potent they have indelibly branded us, while driving traffic to our showrooms as well.
And they deliver their creative with outstanding, highly negotiated & well-coordinated media buys that: are budget sensitive,
effectively penetrate our markets and saves us a lot of money. If you are looking for a creative and effective advertising agency, I
highly recommend giving Rockford’s president, Michael Zack a call, as he’s a pleasure to work with.”
As Director of Campus Communications for Rockland Community College, I started to work with the Rockford Group
Advertising Agency in 2013. They created TV and radio spots, and also did extensive media buying for us. The spots they
provided were right on point and were a great value for us on a limited budget. Rockford also revamped our media plan by
aggressively renegotiating rates for dramatic savings while broadening and diversifying our media to include more digital
opportunities. Rockford saved RCC a considerable amount of money while providing more exposure on media already in use,
and further diversifying and expanding use of digital media. The Rockford Group’s President, Michael Zack was responsive,
budget sensitive, and an overall knowledgeable and professional marketing/advertising partner who cared about us a client
and was a true advocate.
I highly recommend The Rockford Group to anyone looking for a dynamic, creative and effective advertising agency that looks
out for its clients’ interests as well as their bottom line.
Michael is knowledgeable and on top of the most current advertising opportunities available. We have worked with The Rockford Group for more than a decade. In addition to producing our print ads and many television and radio commercials, Michael introduced us to Youtube, Streaming Radio and other online options. He has helped us develop a very strong brand. Michael negotiates great rates and good schedules for us and is always available to adjust and improve our exposure. He is also a good guy. I highly recommend The Rockford Group.