The Rockford Group

Formerly State Line Nissan, this auto dealership wanted to stand out in a crowded field of car dealers. The solution: brand the company with the energetic personalities of its owners. "Jon & Ozzie" became the "Laurel & Hardy" of their TV and radio campaigns delivering their message of "Oops-free" deals, honesty, outstanding customer service, and "free lifetime oil changes" with great humor and credibility. Their antics have steadily driven showroom traffic up since 2006 – and in 2007, a second location was added. Today, Nissan City is a sales and customer satisfaction leader – and this campaign was honored with an ACW award.