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CLIENT: Kantrowitz, Goldhamer & Graifman, P.C. | CAMPAIGN: I Want a Divorce
Kantrowitz, Goldhamer & Graifman, P.C. has expertise and many years of experience in several areas of law, creating the impression that they might not offer the personalized service of a smaller firm. To combat that perception, firm partner Paul Goldhamer lent his charismatic and caring personality to TV and radio spots that emphasized the firm's vast experience while projecting the caring, compassionate nature of the entire staff – especially in sensitive matters such as divorce.
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