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CLIENT: Jeep Chrysler Dodge City | CAMPAIGN: Limbo!
Because of its location in Greenwich, CT, Jeep Chrysler Dodge City suffered from a widely held perception that it was not likely to offer outstanding deals. To break through that barrier, the Limbo campaign was developed to emphasize how low, low, low Jeep Chrysler Dodge City prices could go – which Jon Wade, owner, and Anthony G., manager, so aptly demonstrated. The campaign's success can be measured by the hundreds of customers who were surprised to find that they could, in fact, get the best deal from Jeep Chrysler Dodge City – and by the fact that Jeep Chrysler Dodge City has become the #1 dealership in all of Connecticut in sales and service.
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