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CLIENT: Freedom Boat Club | CAMPAIGN: Love Boating, Hate Owning
In order to drive phone traffic and increase membership sales in the Freedom Boat Club, radio and print campaigns were developed to extoll the virtues of club membership. The tag line “Love boating, hate owning? Join the club!” directly addressed the common complaints of many boat owners fed up with all of the costs associated with boat ownership and helped to substantially increase Freedom Boat Club memberships.
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